Cedarwick helps B2B businesses build, develop and strengthen their sales development function, providing the experience and practical support to improve SDR performance.
Where Cedarwick Can Help
From building your first SDR function to supporting an established team, Cedarwick provides practical support across sales development, coaching and advisory.
Build Your SDR Function
Starting from scratch? Cedarwick can help you establish the foundations of your sales development function and build a structured approach to outbound.
Hands-On SDR Support
Need additional SDR support? Cedarwick can provide hands-on support across prospecting, outreach, qualification, follow-up and meeting generation.
Coach & Develop Your SDRs
Have new or existing SDRs? Cedarwick can provide practical coaching, call reviews, messaging guidance, objection handling and ongoing development.
Strengthen Your SDR Function
Want to improve how your SDR function operates? Cedarwick can review your processes, messaging, KPIs and ways of working, then provide practical recommendations for improvement.
How Cedarwick Works
Every engagement starts with understanding your business, objectives and sales development needs. From there, Cedarwick agrees the priorities, takes responsibility for the agreed work and works alongside your team to deliver practical progress.
Diagnose → Plan → Execute → Improve
Why Cedarwick?
I started my career as an SDR before moving into sales development leadership in B2B technology. I went on to lead a global SDR team across EMEA, APAC and LATAM, working alongside enterprise sales teams and senior decision-makers.
That experience gave me a practical understanding of sales development from both sides; from the day-to-day activity of an SDR to building processes, developing people and improving performance.
I now bring that experience to Cedarwick, working directly with B2B businesses to build, develop and strengthen their sales development functions.
What Leaders I've Worked With Say
"I had the pleasure of watching Dav grow from an SDR into a Sales Development Manager, and one thing that was consistent throughout was his drive and work ethic. As an SDR, he was hardworking, resilient, coachable, and always willing to put in the work to improve. When he stepped into leadership, those same qualities translated naturally into the way he managed and supported others. He was great with people, genuinely invested in his team, and had a real ability to coach, motivate, and bring out the best in those around him. It was great to watch him grow from a strong individual contributor into an equally strong leader."
Cynthia Scalise
Former Director, Sales Development at FiscalNote
Engagements Built Around Your Needs
Cedarwick works with B2B businesses through focused engagements tailored around the level of sales development support you need.
Let’s Talk About Your Sales Development Function
Whether you're building your first SDR function, need hands-on SDR support or want to develop an existing team, let's talk about where Cedarwick could help.