Three Areas of Work
Cedarwick helps founder-led B2B businesses in two areas.
Partnerships
Identify and develop commercial partnerships that create new opportunities.
Cedarwick helps you find potential partners, open the right conversations and develop relationships that could create new commercial opportunities.
Commercial Projects
Practical support when something important needs moving forward.
Cedarwick takes on defined commercial projects where you need someone experienced to investigate an opportunity, work through a problem or help turn an idea into action.
Sales Development
Build, develop and lead your sales development function.
From preparing for your first SDR hire to working with an existing team, Cedarwick brings experienced sales development leadership and hands-on involvement.
Where Cedarwick Can Help
Every business has different commercial priorities.
You might be looking for the right partners to work with.
You might have an opportunity you want to explore.
You might have an important project that needs someone to take ownership of it.
Or you might need help building or developing your sales development function.
Cedarwick gets involved when you need someone to take something forward.
How We Work
Understand
We start with your business, what you're trying to achieve and what needs attention.
Define
We agree the opportunity, project or area of work and what Cedarwick will take responsibility for.
Develop
We research, build, develop and work alongside you to move it forward.
Deliver
We focus on a clear outcome, whether that's a new partnership, completed project or stronger sales development function.
Experience Behind Cedarwick
I started my career as an SDR before moving into sales development leadership in B2B technology. Before founding Cedarwick, I led a global SDR team across EMEA, APAC and LATAM, working alongside enterprise sales teams targeting C-suite and VP-level decision-makers.
I now use that experience at Cedarwick to help founder-led B2B businesses develop partnerships, take on important commercial projects and build stronger sales development functions.
What Are You Working On?
If you’re looking for the right partners, have a commercial opportunity to explore or have an important project that needs moving forward, it would be good to hear about it.
And if sales development is where you need help, that’s something Cedarwick can help with too.